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A content management system (CMS) is an important aspect of web design and development designed to benefit the client. A content management system (CMS) allows site owners to manage a site without any knowledge of design or programming (HTML). The content that is managed with CMS includes images, computer files, electronic files, audio files, and most importantly web content. A content management system (CMS) allows files to be available within a specific network as well as on the web.

There are two important elements that make up this system; content management application (CMA) and content delivery application (CDA). CMA allows the content manager to manage a site and become their own webmaster. CDA uses content management applications to update a website. A content management system can be used as an archive to organize large amounts of content and documents, as well as to provide individualized marketing. This allows the website to contain customized content and advertising to suit a user's needs. For example, if someone is searching for electronics, advertisements for electronics store will show up as opposed to those for home appliances.

Other important features of CMS include: